Van Gaal also spoke about the recent arrival of Anthony Martial. The 19-year-old French striker joined from Monaco in a deal that could be worth up to £58m.
"There is a market price and we cannot have any influence on that price," he said. "I said he is the best of his age and we need a striker for the future.
"I imagine the fans think, '£50m, he has to score.' No. He is 19 and he has to adapt."
Stressing the need to manage the expectations Martial will have to deal with at Old Trafford, Van Gaal highlighted the experiences of Angel Di Maria and Radamel Falcao.
Falcao scored four goals during a season-long loan spell at United last term while Di Maria was sold to Paris St-Germain just one year after joining from Real Madrid for a British record £59.7m.
"The pressure at United is much higher than at another club, so we mustn't give him too much pressure," Van Gaal added.
"You could see how Angel Di Maria and Radamel Falcao struggled. He must adapt to our culture and philosophy and that is difficult enough."
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